A report by market research firm Euromonitor reveals the methods and strategies which companies can adopt in order to reach the growing middle class in emerging markets.
The global market for biocides used in the production of personal
care products has grown by 40 per cent since 1996 to reach a value
$570m, despite the fact that growth in demand is falling in the US.
Global packaging provider Rexam has announced flat results for the
full year 2004, with its plastics packaging division boosted by a
particularly good performance from its beauty operation, reports
Simon Pitman.
P&G has reaffirmed that its health and beauty lines,
particularly in developing markets, will continue to sustain future
growth for the company. Simon Pitman reports.